Resume

Experience

Retail Marketing Intern

Living Beauty

Toronto, ON

Assisted in visual merchandising and inventory organization for a new flagship wellness store and spa launch, ensuring seamless stocking and presentation. Conducted market research to identify beauty brands that match brand image.
Managed Shopify product listings, image editing, and line sheets. Assisted in expansion of online D2C retail store.

Marketing Coordinator

AutoTrader.ca

Toronto, ON

Led the execution of the Autotrader Awards brand activation. Facilitated cross-functional weekly stand up, managed project and campaign budget targeted at driving brand awareness, spearheaded first influencer campaign as well as creating brand partnership campaign for an OEM. Resulted in a 2% increase in brand awareness.
Strategized with Integrated Marketing Director and external agency to ensure visits and leads are on target for YOY growth through budget re-allocation and testing of new tools resulting of 5% growth KPI
Managed and optimized campaigns for paid channels including Facebook, Pinterest and TikTok and traditional media including TV and OOH resulting in increase of visits by 2% YOY
Led monthly data reporting and invoicing process using PowerBI, Google Analytics and data storytelling to ensure that all stakeholders have clear visualization on our media buys, ensuring that the team remains up to date with our KPIs
Led social media task force targeted with the main goal of improving our social media strategy and presence resulting in a 15% increase of engagement and an increase of 5% in market share
Liaised with Creative Manager through creative briefings to seamlessly implement innovative creative concepts such as creative targeting on Meta, resulting in enhanced visuals and user experience resulting in an increase of 1% CTR and 2% visit increase YOY.

Campaign Specialist/ Coordinator

VML formerly Wunderman Thompson MAP

Toronto, ON

Implemented an average of 500 push campaigns a month for a billion-dollar fashion client ensuring targeted audience would receive appropriate content as designated by the client
Collaborated on several quality assurance procedures ensuring that campaigns released for the client would have an incident rate of less than 1%
Designed and executed a mentoring plan by streamlining training materials with best practices and created mentoring videos as the push onboarding lead for four individuals, contributing to a 20% increase in team capacity.

Humber Polytechnic

Fashion Management Postgraduate

Toronto, ON

One year postgraduate program specializing in the following:

Visual Merchandising, Product Development, Trend Analysis, Fashion Technology, Marketing and Global Promotions, Wholesale Sales, Retail Buying

Western University

Bachelor of Organization and Management Studies, Specilization in Consumer Behaviour

London, ON

Relevant Courses: Consumer Marketing, Marketing Research

Extra Curricular involvement: Western Foodies Club President, Change for X VP of Events

Leadership

Strategic Planning

Team Collaboration

Project Management

Data Analysis

Google Analytics

Jira, Airtable

Power BI

Google, Meta, Tiktok Ads

Adobe Suite

English (Native)

French (Proficient)