Projects
Willow Springs Paid Social Ads
Digital Marketing Lead @ Dopa Media
Spearheaded conversion and awareness campaigns for Willow Springs Winery in Stouffville with $500 budget. Using specific audience targeting, the wedding campaign that I set up resulted in 2 weddings booked for the upcoming wedding season. I also created a conversion campaign which generated the first-ever sales for a newly launched e-commerce platform.
Hibachi Paid Social Ads
Digital Marketing Lead @ Dopa Media
Spearheaded conversion and awareness campaigns for all 8 Hibachi locations with over $5000 budget. This led to a video reaching 1 million impressions, an increase of 1000 followers, and the grand opening for Hibachi Barrie being fully booked.
Republik Paid Social Ads
Digital Marketing Lead @ Dopa Media
Spearheaded conversion and awareness campaigns for all 3 Republik locations with $2000 budget. Considering the location, the restaurant's prices and menu offerings, and the main demographic of the surrounding area, I implemented a strategy to target value-seeking families. This resulted in impressions hitting 500,000 within 2 months of starting digital content along with 6000 profile visits.
AutoTrader ICO
Marketing Coordinator @ AutoTrader.ca
I spearheaded a cross functional team comprised of the ICO product team and the creative that developed the Instant Cash Offer for AutoTrader. During this project, I worked closely with the Creative Manager to provide direction and strategy on all creative assets and copywriting. Within 3 months of launch, the campaign was so successful that it had to be paused out as a result of the high volume of coupons received on our website.
AutoTrader Awards
Marketing Coordinator @AutoTrader.ca
The AutoTrader Awards project is a brand activation that celebrates the accomplishments of the OEM vehicles of the year. As project manager, I facilitated weekly meetings between four different departments, created and updated the workback schedule and frequently checked in with all parties to ensure deliverables were being met. Additionally, I coordinated our first-ever influencer campaign and worked closely with the Creative Manager to execute and design social and digital content.
Member Mondays Social Campaign
Marketing Coordinator @Eglinton Way BIA
I created the #MemberMondays to highlight the different businesses on the strip during Covid-19 Pandemic. These posts were the most interacted posts on the page and helped grow brand awareness by 2%.
